eCcommerce Success First Congratulations On Making The Big Decision To Get Into eCommerce Starting An eCommerce Business Change your life.
Be that as it may, while it could be enticing to simply make a plunge directly into it, we see a ton of clueless individuals burn through their cash and their time, just to later gain proficiency with these eight things. So in this post, we’re going to highlight the eight things you should know before starting an eCommerce business.
By knowing these eight things, you can drastically improve the trajectory, the growth, the success, and overall chances of finding more profit in your eCcommerce business while also avoiding dead Conclusion and big mistakes that would otherwise hinder your progress.
So not to exaggerate or anything, but these eight things can and will shape your business we hate seeing small businesses fail. And honestly More times than not, the failure is usually because they didn’t do one of these eight things.I likewise need to share a couple of truly supportive books and free apparatuses that helped me a great deal.
So all through this post, I’ll share them and I think that these can help you find some major success without needing to buy an online course or pay for mentors. And in case it wasn’t clear yet, we don’t sell an online course, I’m not going to get halfway through this post and say, Well, if you want to see the rest, you have to pay for our online course No, we believe in free information.
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The first thing is that your brand needs to have a good story and somehow evoke a lot of emotion. Now another great example here is a brand called Toms making shoes. A lot of people are familiar with TOMS. And so Blake Mycoskie has a fantastic story around this. That’s why I’m going to recommend one of the first resources here is a book called to start something that matters by Blake Mycoskie.
And essentially the idea here is that he was selling shoes that when he bought one pair of shoes, another pair would get donated to people in need in South America. And so it was something that people would buy the shoes feel good about buying the shoes. What’s more, simultaneously, it was something that they would naturally impart to others.
So besides the fact that they feel a specific way when they purchased the shoes, yet they would then naturally impart them to others. Presently, obviously, these are a few exceptionally huge models. Furthermore, you really want nothing very that huge.
However, you truly do require that some sort of brand, you really want some way that individuals feel when they purchase your item, which isn’t to say you were unable to begin a brand that doesn’t have a story, yet you’re simply not going to see the very versatility and achievement that you if not will assuming you in all actuality do have that, obviously, assuming you really want to adjust.
Like if Tom suddenly had no manufacturing available, and they had to switch to something else, their name is still very recognizable, and people would still feel a certain way Purchase similar brand of jeans or socks or whatever else. So it gives you a lot of potential. Now, the second thing is almost completely different. And this is because pre-launch testing and campaigning are in many ways even more important than the actual store itself.
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So we find that there are many ways you want to make sure that you’re doing some pre-campaign stuff, some pre-launch testing, and where to kind of break into things. First of all, the pre-launch testing, it’s very exciting to just find a product that you think will sell well and you have some conviction on and you just need to begin selling that, which is fine, yet it’s much more dangerous.
And so we find it’s more helpful to do a lot of pre-launch research to make sure that your product has the best possibility of success. And I don’t mean just researching your competition, even though it’s a good start.
But I think there are many other things, you can survey people, you can explore the markets, you can see what markets have less competition, you can start hosting pre-orders just to run campaigns and ads and see, you know, are people going to try to place orders and then maybe when they place an order, you say alright, this is a pre-order we don’t, we’re not ready yet.
On the other hand, something that individuals have been accomplishing increasingly more as of late, is outsourcing, which essentially allows you to start an eCommerce store without ever having to buy any inventory. And so what you do is you sell a product and then once you get the order, you then go to the actual manufacturer or the supplier and buy it from them and have it shipped directly to the US consumer.
So that’s one way, of course, we talked about drop shipping in another post, but the pre-launch research is going to be important. Now on top of that, you want to make sure that you make your product slightly different.So in your pre-send off research, you need to go to different items that are like yours. To sort out how you can further develop it, I energetically suggest regardless of anything else you’re doing eCcommerce Success is an extraordinary one.
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But I mean, I do it with Ocean List post like this, you have to go to any type of competition, anything similar other similar products, and read the reviews, see what people liked, see what people don’t like, and focus on what they don’t like and try to fix that in your product. So that’s kind of like one half of this one is somehow doing a lot of research before you even choose the product.
But the other half of pre-launch which is really, important is to build hype for your launch.Otherwise, if you just launch a product and on day one start running ads, it’s very unlikely you’re going to see any type of major success So you’ll see a lot of companies do this with any type of hype building, or they’ll have little launch events, they’ll run ads, social giveaways, giveaways, organic campaigns, there’s a lot of ways that before you even start selling anything, you can start building up a brand, and start getting people to recognize that.
And so really, the two ways that I would recommend doing this, of course, running ads is going to cost money. And when you start, it’s not the best idea.Instead, you can start with organic things, you can create your own social pages.
can start growing your brand, and start, you know, gaining some exposure, which isn’t to say you just make an Instagram and follow with 10 million people like, don’t do that, because not all of them are gonna follow you back. What’s more, individuals that truly do likely will not be just locked in.
Instead, what you want to do is maybe make a TikTok or a YouTube channel and start making some actual valuable content to build a community.And once you have that, this is the perfect time to start selling your product, you see a lot of creators do that. And so that’s one route.
If you don’t have time for that, you can also do social giveaways, where if you have like a bunch of products that are just, you know, you know, early samples that you don’t have your store up and running yet, you can then go and give these out to small creators around there, have them make videos, make content around your product, and that’ll create the hype or get the pre-orders going and get ready for your actual launch.
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Now, the third thing you need to know and you’ll be surprised how many people don’t think of it this way, when you think of eCommerce, what kind of business is it in most cases, it’s a logistics business. And so you want to focus on how your logistics are going to look, what the lead times going to be like what could go wrong, and everything like that.
And so focusing on exactly who your supplier is, is going to make a huge difference not only in like I said, the lead times, which correlates to customer experience, which correlates to reviews, which again, comes back to Will they share it with other people, and. will you be successful, but also what could go wrong.
So if your supplier is one little tiny shop in like West India, and you know, they they’re not well connected, or they have a lot of holidays, or like they have a lot of turmoil, like who knows what the situation might be if something’s going wrong there, you might be screwed, you might not have any way to get your product.
So you want to make sure that you know who your supplier is, and how they get their products to you. So you want to keep in mind one thing, I used to work as a mechanical engineer, I did a lot of plastic design. Also, we worked with an incredible organization over in China, that would make a great deal of our items.
But something to keep in mind is that they would go on holiday for about a month and a half every year. Furthermore, during that time, you could hope to finish barely anything, in light of the fact that essentially everyone in their structure was not there, they were all home, they were on vacation. And so they shut down a lot of their operations.
Thus you need to remember this, look into special times of year of the nearby areas of your providers.So if, for example, you sell something that is really hot once a year, maybe around Black Friday, maybe around Christmas, and in that time your provider is an extended get-away or a many individuals are not in, then in the event that something turns out badly, it will be exceedingly difficult to sort something out.
Also, you could lose a great deal of income. So it’s a weird thing that not many people think about, but I highly recommend. looking at your suppliers, figuring out what holidays they have, how many people they have to work, and also looking to a lot of their employment right now. Additionally, when you’re looking at this, reducing the lead time would be a huge advantage for the customer experience. So moving on to.
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This is where you need to relate well to your target market. And so with this, you want to fully understand who your target market is. Also, probably the most ideal way to do this, or a free instrument that we suggestwhen you’re getting started is Google Trends.
So for example, if you are going to sell dog food, dog toys, or something related to dogs, maybe just like a dog collar, then we could do is go on Google Trends and start looking up things like dog adoption or dog adoption center near me, you could look things like that, and see not only first of all, what the trends look like, so are more people adopting dogs, what’s the trend of that, and where’s it going to be in maybe five or 10 years because preferably, You should be in a creating business area, not a contracting market.
So not only do you have less competition, but you have more room to grow. And secondly, you can see where the searches are coming from. And you can start to understand who your market is, what age they are, where they live, different things like that, that you can start to formulate, who will be purchasing your item and how you could publicize to them.
And of course, this is the million-dollar question with every business is, where’s your market now? And where are they going next?But if you have a good idea of their age, gender, financial situation. interests, hobbies, and income, then you’d overall have a better chance of knowing where they’re going.
So if you find out that a lot of people who are maybe interested in a specific product, or a younger and you are advertising on Facebook, you might be missing a lot of your demographic. On the flip side, if your market is a little bit older and you’re trying to market on Tiktok, then you can you might be missing out on a lot right there.
So obviously, trial and error will be a major piece of that. And that’s how you can learn this stuff. But you know, starting with Google Trends and some other free tools like that can give you a lot of insight into who might be buying that. But if you have a good idea of their age, gender, financial situation.
And so another resource we recommend is a book called Why they buy it’s a little bit outdated, but a lot of the psychology ties in well, no matter when it is So this book was composed some time prior. But if you look at this now you can still see different stages of people’s lives.
Like when they have children, when they buy different things at home, they buy for different reasons, whether it is for status, whether that’s for helping their kids out, like, whatever the reason might be. This book I figured helped me a ton to additionally comprehend the reason why individuals purchase explicit things.
What’s more, that sort of connects to the fifth thing on this rundown, which is to know what your canal is. And that’s, that’s kind of a thing, a term from Warren Buffett, one of the most famous investors in the world. And what the idea here is that when you have a business, especially with eCommerce, you want to make sure that you have like, if you think of it as A castle, you want to have a moat around you, means other people can’t reach your work.
And so this might be like unparalleled customer service, and might be much better design might be a patent, it might be anything like that, you want to make sure you’re doing something sufficiently different, that can’t be easily copied overnight, and just replicate it so that you have instant competition, which is why again, we highly recommend brand recognition is One of the best people out there.
I can’t just make a small pair of shoes and compete with Tom immediately but if Tom’s never made their logo never made their brand and never made that. story, then definitely, I totally could I could sell them for less expensive, and I could take a ton of their business. Now, as I’ve been talking about for a lot of this vi Post, the next thing that you want to know from the very, very beginning is what your marketing strategy is going to be.
So I don’t just mean marketing strategies to go on Facebook and run a whole bunch of video ads, you made one ad just gonna run it infinitely and see what happens. That’s not the goal. Every marketing dollar you spend is $ 1 which can be used to learn a lot about what to do and what not to do. only who’s buying, but also what they’re interested in what converts Well, and what doesn’t.
And so I think from the very beginning, you want to look at this almost like an experiment, and you want to focus on Alright, I’m going to start with this type of ad. And then eventually, I’m going to start changing these variables over time, maybe we’ll try different platforms, maybe we’ll try different types of videos, different messages in the videos, kind of Compare a to b again and again, and repeat until you find the most successful ads.
So you can hone in on exactly where your market is exactly what you’re selling for, and exactly what converts best. And this is, again, one of the reasons we like using commerce because they do have a lot of marketing tools baked in that make it very easy to integrate and learn a lot of these analytics from the back end, which otherwise might be tricky to know, right.
Of course, if you run ads, you can look and say, Oh, well, I made slightly more dollars now.But by going into the analytics and Ocean List, he can find out a lot more information and make some very intelligent decisions on what style of ad you want to run.
So of course, again, these ads don’t necessarily have to be paid ads, you could do some organic campaigns, you could, you know, hire some influencers to go and talk About your product, which is technically like a paid ad. But it’s not like running a pre-roll. Like there are a lot of different ways you can run advertising.
It’s the highlight of this point, it’s important to have a marketing plan, a timeline, where you continuously evolve and keep your sales growing, to make sure that you’re always optimizing and getting the best conversions possible. Marketing is almost everything. Showcasing is enormous, particularly with eCommerce, and eCommerce is two things. It’s logistics and marketing Next up.
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this one is how will you scale. Of course, when you’re starting, you’re not thinking about this as much, you’re thinking about just getting started. Furthermore, you will do nearly everything yourself in the absolute starting point.
In any case, I need to make reference to that while you’re developing over the long haul, and it’s great to consider this in the extremely, starting, you need to set up a way to record everything you’re doing so that eventually when you’re hiring people, you don’t just hire them and say, Alright, now go do this.
And afterward they commit errors, and they ruin your business and they worry you and take a great deal of time.Instead, what you want to do is kind of create an operational manual. So every time you’re doing something, as you’re learning stuff, you have checklists, and you have little things that are growing over time.
And you can say, alright, whenever I complete an order, I go and do like these 10 things, or every time I create a new ad, I do like these things.And this is what I learned. So finally, if you go and hire someone to make an ad for you, you can show them this little checklist, this little operational manual, and say, this is what I want you to do. And that way, you don’t have to worry about nearly as long an onboarding time.
And they can look at this and know exactly what you want and be able to create something that you are much happier with. And this is a weird one. Since while you’re beginning, you’re most likely not contemplating increasing immediately. Also, you’re doing a great deal of this stuff yourself. However, beginning pondering that however right on time as possible may be truly significant.
So you can zero in on what you do and sort of make these functional manuals. And this is something that we didn’t come up with ourselves. It’s a book that we highly recommend called the E Myth revisited, which is very helpful and elaborates a lot on this, and it can help you no matter what style of business you are if you’re a restaurant, if you’re an eCommerce, business, whatever it might be, it’s a highly recommended book.
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And afterward the last thing we think you want to be aware before you get everything rolling with eCommerce trade is that the treatment of your clients will be extremely, firmly connected with how beneficial you are. So it very well may be enticing to say I will get a speedy dollar snatch and afterward clients have gone they’re not returning. Try not to stress over it.
Simply get the cash and that is engaging from the get go however it won’t provide you with a life span. It’s truly significant.You have very happy customers so they give you positive reviews, they formally share, and they come back and buy more stuff, like spending the best marketing dollars not spending at all and gaining customers again.
To do So when you’re doing this, there are different ways to look at your customers. One of them is to build the community. As we said, with the brand, in the beginning, a buyer of a Ford truck is very likely to buy an another Ford truck later, because they’re going to be a repeat customer, they feel like they’re part of that community, it’s an identity for them.
Furthermore, that will help you a ton. In addition, you can see if there is a way for them to formally spread the brand’s story. So when you’re treating your customers, well, maybe you give them like little stickers or little things like that, that that they’re happy with, they stick somewhere as their identity. Apple did this for quite a while.
And it’s one of the big ways that you know, Apple, of course, helped to spread the popularity of things like the iPhone, people see these stickers. It’s kind of like iconic branding, where they look at that and say, Wow, you bought an iPhone, that’s how you got that sticker. Like you don’t just get them all over the place.
And things like that can help spread your brand. And of course, the pinnacle of all of these is the customer service, you want to make sure that returns are easy. Delivering is fast, the clients are held fundamental and all that they need is exceptionally simple to get. You don’t want any frustration.
Obviously, there generally will be disappointed clients however you need to eliminate whatever number obstructions as could be allowed to make them as cheerful as could be expected. So that is all there is to it. Those are the eight things we think you really want to be aware prior to beginning an eCommerce business. And of course, all of them are very different.
They require a little bit more research depending on what kind of market you’re in and what you’re looking to sell. If it’s dropshipping, new product development, a digital product, music, whatever it might be, it’s going to be slightly different for everybody. So we tried to keep these as generic as possible to help as many people as possible.And if you enjoy this post, definitely go Home page and move to the next step of actually building your eCommerce Success site. Thank you